Stephens Hyundai

College football fanatics might be the most loyal people in the country, besides Hyundai drivers of course. Recognizing this, Hyundai decided to become the presenting sponsor for "Thursday Night College Football Live" on ESPN, in addition to supporting 15 different college football teams. The general idea of this sponsorship program is to get fans involved in any way possible, through on-site and on-air marketing.

This new college football sponsorship initiative is part of the?

Over the past few years, Hyundai has evolved into a brand whose vehicles embody the ultimate sense of contemporary cool and advanced integrity. This remarkable transformation is garnering attention by consumers and critics alike. Backed by Kelley Blue Book's findings that Hyundai has surpassed the industry's two perennial  brand-loyalty leaders, we'd even go so far as to say Hyundai models are some of the most wanted and trusted cars available in the…